Emirates — Connecting Africa

This is a good example of some of my favourite work. With a small team, we traveled to three African countries, engaging local fixers & crew during an intense month in December 2018.

What I loved most about this brief, is that it set out to present a contemporary image of Africa, through the stories of African youth on the rise, who are in their own right, global leaders in music, culture, fashion and entrepreneurship. These creatives are taking 21st century, African ingenuity and innovation to the world.

Visually, we wanted the audience to get a visceral sense of the places we were exploring. We want them to feel the sights, sounds and smells of each place.

Production Co. Knucklehead
Directors Tu & Nick
Client Emirates Airlines
Agencies BBC Storyworks
Leo Burnett Dubai
DoP Robin Asselmeyer